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Talent States

The five states talent moves through inside the system.

Overview

Every talent participant moves through five states inside the system.

Profile

Build your presence, set availability, define NILP® preferences, and establish campaign readiness. This is the starting state for all talent.

Connect

Surface for the right opportunities or enter through a brand, agency, or management workflow. Talent can be discovered through the platform or invited directly into a campaign.

Activate

Enter cleared campaign formats across live action, generated, augmented, avatar, and voice. Activation happens after clearance is complete and all approvals are collected.

Approve

Review usage, participants, partners, and commercial terms as the work moves live. Talent retains approval authority throughout the campaign lifecycle.

Earn

Keep compensation, participation, and payout visibility connected to the workflow from activation through delivery. Every payment is tied to a campaign record and clearance snapshot.