Architecture
Three layers. One platform.
CR Studio runs the project from brief to delivery. CR Talent clears talent, likeness, and usage. CR Base connects metadata, rights, NILP®, and context files.
Briefs, projects, assets, versioning, approvals, and delivery. The workspace where teams produce, review, and ship.
NILP® profiles, likeness clearance, approval flows, usage tracking, and payout aware records. Built for talent operating inside the system.
Connected metadata, provenance records, approval rules, context files, and knowledge systems. The source of truth beneath every asset.
Who it's for
Every role in the production has a place in the system
Creation Rights connects the people who create, the talent who appear, the clients who approve, and the teams who scale it all.
Creative Teams
Run production from brief to delivery. Manage assets, versioning, approvals, and delivery in one workspace.
Talent
Own your identity inside the production system. Register your NILP® profile, approve usage, and keep payout aware records connected.
Brands & Clients
Review work, approve deliverables, and track production progress with full visibility.
Enterprise Ops
Run metadata, provenance, approvals, and agent supported production at scale with dedicated infrastructure.
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Studio runs the project flow. Agents run the tasks. Base runs the knowledge layer.
Three layers working together. CR Studio is where the project runs. CR Agents handle governed tasks. CR Base powers metadata, provenance, and context across the system.
Clear talent, likeness, and usage inside the delivery path.
CR Talent is the layer that clears identity, likeness, NILP® protection, and commercial usage before media goes live. Real talent. Synthetic talent. Augmented likenesses. Avatar based personas. Every type of identity gets registered, tracked, and enforced the same way.
Approval flows, usage tracking, and payout aware records are built into the system so that talent, representatives, legal teams, and brands all operate from one source of truth.
Explore CR Talent