Architecture
Three layers. One system.
CR Studio runs the workflow. CR Talent clears the IP rights. CR Base makes the system agent safe and compliant.
Briefs, projects, assets, versioning, approvals, campaigns, and execution. The workspace where creative and media teams produce, review, and ship.
NILP® profiles, likeness clearance, approval workflows, usage tracking, and payout visibility. Built for talent operating inside the campaign system.
Dynamic metadata, content provenance, compliance engine, agent infrastructure, and knowledge systems. The operational brain beneath the workflow.
Who it's for
Every role in the campaign has a place in the system
Creation Rights connects the people who create, the talent who appear, the clients who approve, and the teams who scale it all.
Creative Teams
Run campaign production from brief to delivery. Manage assets, versioning, approvals, and workflows in one workspace.
Talent
Own your identity inside the campaign system. Register your NILP® profile, approve usage, and manage payout visibility.
Brands & Clients
Review creative work, approve deliverables, and track campaign performance with full visibility.
Enterprise Ops
Run compliance, metadata, provenance, and agent driven workflows at scale with dedicated infrastructure.
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Studio runs the workflow. Agents run the tasks. Base runs the intelligence.
Three layers working together. CR Studio is the production workspace. CR Agents handle governed automation. CR Base powers metadata, provenance, and compliance across the system.
Clear talent, likeness, and usage inside the campaign workflow.
CR Talent is the layer that clears identity, likeness, NILP® protection, and commercial usage before content goes live. Real talent. AI generated talent. Augmented likenesses. Avatar based personas. Every type of identity gets registered, tracked, and enforced the same way.
Approval workflows, usage tracking, and payout visibility are built into the system so that talent, agents, legal teams, and brands all operate from one source of truth.
Explore CR Talent