What CR Talent is
Enter campaigns. Keep control.
CR Talent is the talent side of the Creation Rights system. Build your presence, move into campaigns, manage approvals, control likeness and voice usage, and keep payout logic connected from activation through delivery.
Part talent network, part management layer, part commercial rights system.
Who it is for
Built for talent moving through modern campaigns.
Creators
Content creators and professional talent managing their own profile, approvals, and commercial participation across campaigns.
Influencers
Social and digital talent controlling how their name, image, and likeness are used across brand activations and sponsored content.
Celebrities
High profile talent with management teams, complex deal structures, and premium commercial workflows requiring expanded control.
Managed Talent
Athletes, models, and marquee talent represented by agents, managers, or legal teams who route decisions through structured approval chains.
Voice Talent
Voice actors, narrators, and audio talent managing how their voice is used across campaigns, AI generated audio, and synthetic voice applications.
Digital and Avatar Talent
AI generated personas, augmented likenesses, and avatar based talent with the same registration, clearance, and usage controls as real people.
Registration
Two paths into the system
Create your profile
Enter by invite
Modern usage
Live action, generated, augmented, avatar, or voice. One clearance flow.
Modern campaigns now move across more formats than ever. CR Talent keeps approvals, usage, identity controls, and payout visibility connected across every one of them.
Set preferences for likeness, voice, generated content, avatar based use, and training related permissions before the work moves downstream.
Explore NILP® protectionWorkflow
Five states. One system.
Built for talent moving through modern creative campaigns.
Connected
