Three connected layers for modern creative production.
For agencies, studios, and in house creative teams. Run briefs, assets, versions, approvals, and campaign execution in one workspace.
Build agents trained on your work. License proven agents from others. Platform Agents govern everything underneath.
For enterprise creative media infrastructure. The intelligence layer for agentic media, metadata, provenance, skills, and self improving creative systems.
Creative media moves across people, prompts, agents, revisions, approvals, and delivery. Creation Rights keeps the full chain connected from brief to publish.
Creative teams. Talent. Clients. AI. Agents. One workflow.
Who it's for
Different stakeholders need different views. Creation Rights gives each one a connected interface inside the same live system.
Agencies, studios, and in house teams move from brief to output with projects, assets, approvals, and delivery in sync.
Celebrities, influencers, and creators stay connected through NILP® clearance, likeness usage, approvals, and payout aware operations.
Hero video · Campaign Q2
Review work, track progress, approve deliverables, hire talent, and stay inside the campaign flow without losing visibility.
Structured metadata, standards, creative media, agents, and workflow logic across the creative stack through CR Base.
Rights clearance, usage tracking, evidence vault records, and audit trails for legal teams managing IP, talent agreements, and regulatory compliance across campaigns.
Three types of agents run inside every project.
Run in the background. Governance, brand compliance, project health, and blocker detection across every workflow. You never configure them. They just work.
Trained on your work. Your style guide, your creative archive, your playbook. Build them, name them, deploy them across projects.
Built by others, rented per use. Proven content methodologies, campaign workflows, and specialist frameworks you can deploy without building from scratch.
CR Base is the system beneath the interface. A metadata rich, agent native, enterprise creative framework built to make operations more structured, adaptive, and intelligent over time.
CR Studio runs the workflow. CR Base makes the system smarter.
Assets, projects, talent, approvals, usage, and outputs stay linked inside one structured memory layer.
Track where content came from, how it changed, and what systems or agents touched it.
Run repeatable, system aware workflows through agents that can operate inside real creative production.
Run rules, checks, approvals, and usage logic inside the workflow without slowing production down.
Build an evolving memory layer across campaigns, assets, decisions, and workflow history.
A framework for organizations building toward 2030 creative operations, not patching together legacy software.
Built for where creation is going, not just where it is today.
Explore CR BaseA structured production flow for modern content operations. Five stages. One connected system.
CR Talent is built for campaigns involving celebrities, influencers, creators, and NILP® workflows, including AI generated, augmented, and avatar based content. Keep approvals, likeness usage, campaign scope, and payout logic connected from brief to launch.
Built for campaigns where identity is part of the production system.
Chain AI tools, human checkpoints, and agents into one governed workflow. Every step connected. Every output tracked.
Not chaos. Not disconnected tools. A live system for intelligent production.
Create concepts, variations, assets, and production ready outputs at machine speed.
Route work across people, AI tools, prompts, and repeatable agent workflows without losing control.
Keep approvals, metadata, usage context, workflow state, and compliance checks attached to every output.
Output: Hero image, video spot, audio tag, copy
Admin. Sets the brief. Approves the output.
AI. Whitelisted tools. Every generation tracked.
Team. Task queue. Set workflows. Delivered.
