Technology
The architecture beneath modern campaign production
Three layers. One connected system. Workflow, identity, metadata, provenance, rules, and intelligence.
What powers the system
Infrastructure built for workflow, identity, and intelligence.
Every layer of the platform is built on shared infrastructure designed for campaign production at scale.
Workflow engine
Structured production workflows from brief through delivery. Approvals, versioning, asset management, and campaign coordination.
Metadata layer
Connected metadata that travels with every asset, talent profile, and campaign record. Ownership, rights, and compliance always visible.
Provenance
Content origin, modification history, and chain of custody recorded at the system level. C2PA compatible. Immutable and auditable.
Rules and checks
Compliance rules, usage restrictions, and governance policies enforced automatically inside the workflow.
Agent infrastructure
System intelligence that assists with metadata enrichment, compliance checks, routing, and workflow automation.
Knowledge systems
Connected knowledge across campaigns, talent, assets, and compliance records. The system gets smarter as teams use it.
How it connects
Plans built around how teams work.
Studio plans are for companies running production. Talent plans are for the people in the campaigns. Base is the intelligence layer included with Studio Pro.