Team

Meet The Team

Our team is the driving force behind our mission to protect and empower creators. Each member brings a unique blend of expertise and dedication to the table, united by a common goal: to ensure that your creativity is valued, respected, and safeguarded.

F. Elusio Zafar

CEO and Co-Founder

Elusio graduated from the Inns of Court, now City Law School. Elusio has worked as a lawyer in the UK working in property and tax law creating global SPVs and advised on transfer pricing for multinational corporations, global banks, and hedge funds. Elusio has 15 years of experience in global tax and technology systems.

Elusio helped code automatic tax transfers on the Interledger (an interoperable) protocol and he has invented a new system for Digital Tax Stamps and Distributed Tax Ledgers to allow digital payments to transact across global tax jurisdictions and was awarded a Smart Grant Award.

Elusio has invented cloud computing insurance (patent pending), optimized storage and processing of unstandardized geographic-specific nonlinear network data (patent pending), mitigating time synchronization latency in computer networks (patent granted), and dynamic meta-tagging protocol (patent granted) for AI and machine learning models to authenticate data.

Jeff Gordon

COO and Co-Founder

Over 15 years experience with launching startups to scaling publicly traded companies, Jeff is a seasoned executive and entrepreneur. Jeff's passion is metric driven sales & marketing automation for long term growth.

In 2015, Jeff co-founded the B2B agriculture eCommerce platform Agron.io and later sold to Grow Generation Corp (NASDAQ:GRWG) in 2021. Before co-founding Agron.io, Jeff has grown and launched products for FinishLine.com, Intuit, Sports Authority, & Dex Media (Dex One).

Currently, Jeff is focused on creating intellectual property and software innovations for creative rights and insurance.

Alisa Lockwood

CPO

Alisa Lockwood has a background in building SaaS tech platforms, including for the insurance industry. Most recently she co-founded axis.xyz (selected for two prestigious incubators including Y Combinator).

Prior to that she worked for more than a decade leading Country Risk teams advising the Lloyd's market, notably contributing to the development of the first platform to provide political risk forecasts and ratings.

Indrajit Haridas

CTO

Indrajit is an AI software engineer and data science leader with 10 years of experience in software and AI development. He has exited part of a successful tech team in the USA.

Bachelor of Engineering (Honours) and Masters in Economics and Business Analytics from the University of Texas at Dallas.

Faith Yuki Gordon

International Business Development

Faith is an accomplished professional in the entertainment, fashion, and travel industry, currently serving as the Creation Rights Director of International Business. Faith brings extensive expertise in rights management, licensing, and international marketing to her current position. Her career is marked by a passion for supporting creators, evidenced by her work in negotiating deals and managing intellectual property across music, film, and television sectors in South East Asia. Faith is committed to fostering creative talent while ensuring the protection and monetization of their work, making her a pivotal figure in the intersection of entertainment and rights advocacy.